{"id":1146,"date":"2012-01-11T15:32:00","date_gmt":"2012-01-11T15:32:00","guid":{"rendered":"https:\/\/test.transversalmedia.eu\/when-i-was-managing-the-tumblr-of-newsweek\/"},"modified":"2012-01-11T15:32:00","modified_gmt":"2012-01-11T15:32:00","slug":"when-i-was-managing-the-tumblr-of-newsweek","status":"publish","type":"post","link":"https:\/\/theresearchpapers.org\/archive\/when-i-was-managing-the-tumblr-of-newsweek\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>When I was managing the Tumblr of Newsweek magazine, I had two goals,\u201d told Mark Coatney , who has since been hired by Tumblr and became their \u201cmedia evangelist.\u201d \u201cThe first was to provide Newsweek, whose readers have an average of 57 years, to an audience who do not read.<\/p><\/blockquote>\n<div class='attribution'>\n<p>In which something is lost, but much is gained, through <a href=\"http:\/\/translate.google.com\/translate?sl=auto&amp;tl=en&amp;js=n&amp;prev=_t&amp;hl=en&amp;ie=UTF-8&amp;layout=2&amp;eotf=1&amp;u=http%3A%2F%2Fblog.slate.fr%2Flabo-journalisme-sciences-po%2F2012%2F01%2F05%2Fjournalisme-et-tumblr-le-reseau-qui-monte-qui-monte%2F\">Google Translate.<\/a> (via <a class=\"tumblr_blog\" href=\"http:\/\/markcoatney.com\/\">markcoatney<\/a>)<\/p>\n<p>Sage advice.<\/p>\n<p>(via <a class=\"tumblr_blog\" href=\"http:\/\/theamericanscholar.tumblr.com\/\">theamericanscholar<\/a>)<\/p>\n<p>Bit patronising for our taste, but interesting\u2026<\/p>\n<p>(via <a class=\"tumblr_blog\" href=\"http:\/\/guardiancomment.tumblr.com\/\">guardiancomment<\/a>)<\/p>\n<p>FINALLY! Now we understand the Social Media strategy that led <a href=\"http:\/\/www.redlightpolitics.info\/post\/3725226666\/one-might-argue-that-i-am-doing-the-passive\">Newsweek to post stuff like this to &ldquo;celebrate&rdquo; International Women&rsquo;s Day!<\/a> See? it was just a way to attract a &ldquo;younger&rdquo; demographic!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When I was managing the Tumblr of Newsweek magazine, I had two goals,\u201d told Mark Coatney , who has since been hired by Tumblr and became their \u201cmedia evangelist.\u201d \u201cThe first was to provide Newsweek, whose readers have an average of 57 years, to an audience who do not read. In which something is lost, &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":997,"loftocean_coauthors":"","alpaca_post_content_reading_setting":"","alpaca_reading_speed_per_minute":0,"alpaca_reading_speed_unit":"","alpaca_single_post_template_layout":"","footnotes":""},"categories":[1],"tags":[1361,36],"class_list":["post-1146","post","type-post","status-publish","format-quote","hentry","category-uncategorized","tag-media","tag-social-media","post_format-post-format-quote"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>- The Research Papers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theresearchpapers.org\/archive\/when-i-was-managing-the-tumblr-of-newsweek\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- The Research Papers\" \/>\n<meta property=\"og:description\" content=\"When I was managing the Tumblr of Newsweek magazine, I had two goals,\u201d told Mark Coatney , who has since been hired by Tumblr and became their \u201cmedia evangelist.\u201d \u201cThe first was to provide Newsweek, whose readers have an average of 57 years, to an audience who do not read. 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