{"id":2453,"date":"2011-04-13T14:02:32","date_gmt":"2011-04-13T14:02:32","guid":{"rendered":"https:\/\/test.transversalmedia.eu\/a-new-use-of-social-media-services-cybershame\/"},"modified":"2011-04-13T14:02:32","modified_gmt":"2011-04-13T14:02:32","slug":"a-new-use-of-social-media-services-cybershame","status":"publish","type":"post","link":"https:\/\/theresearchpapers.org\/archive\/a-new-use-of-social-media-services-cybershame\/","title":{"rendered":"A new use of Social Media services: Cybershame your friends"},"content":{"rendered":"

via Location-based app uses peer pressure to motivate users<\/a><\/p>\n

\n

We\u2019ve seen countless initiatives set up to motivate people into completing tasks they may otherwise shy away from. Take SmartyCard\u2019s website that rewards kids with tangible prizes for completing educational games, or Switch2Health, who use a reward-based scheme to motivate children to exercise. However, when choosing how to best motivate an older audience, German-based GetUpp have taken a different approach, focusing on shame and peer pressure rather than rewards<\/strong>.<\/p>\n

To begin using the GetUpp app, users enter a commitment they would like to meet, such as going to the gym after work. In that case, they would then enter the location of the gym, and what time they should arrive there. Once the commitment is submitted, the user’s friends can vote on whether they believe their companion will succeed in fulfilling it. The user meanwhile, must strive to arrive at their predetermined location at the correct time. If they are successful, they then open the app and submit their coordinates, which are verified using the phone’s GPS. GetUpp will then broadcast this success to the user’s friends. The flip side however, is that it will also broadcast any failures to meet commitments, exposing the user to whatever humiliation their friends choose to bestow upon them.<\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

via Location-based app uses peer pressure to motivate users We\u2019ve seen countless initiatives set up to motivate people into completing tasks they may otherwise shy away from. Take SmartyCard\u2019s website that rewards kids with tangible prizes for completing educational games, or Switch2Health, who use a reward-based scheme to motivate children to exercise. However, when choosing …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":913,"loftocean_coauthors":"","alpaca_post_content_reading_setting":"","alpaca_reading_speed_per_minute":0,"alpaca_reading_speed_unit":"","alpaca_single_post_template_layout":"","footnotes":""},"categories":[1],"tags":[36],"class_list":["post-2453","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-social-media"],"yoast_head":"\nA new use of Social Media services: Cybershame your friends - The Research Papers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theresearchpapers.org\/archive\/a-new-use-of-social-media-services-cybershame\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new use of Social Media services: Cybershame your friends - The Research Papers\" \/>\n<meta property=\"og:description\" content=\"via Location-based app uses peer pressure to motivate users We\u2019ve seen countless initiatives set up to motivate people into completing tasks they may otherwise shy away from. 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