{"id":5047,"date":"2010-07-26T12:47:22","date_gmt":"2010-07-26T12:47:22","guid":{"rendered":"https:\/\/test.transversalmedia.eu\/dutchpolitics-why-invest-in-the-netherlands\/"},"modified":"2010-07-26T12:47:22","modified_gmt":"2010-07-26T12:47:22","slug":"dutchpolitics-why-invest-in-the-netherlands","status":"publish","type":"post","link":"https:\/\/theresearchpapers.org\/archive\/dutchpolitics-why-invest-in-the-netherlands\/","title":{"rendered":""},"content":{"rendered":"<p><a href=\"http:\/\/www.dutchpolitics.info\/post\/861198242\/why-invest-in-the-netherlands-because-it-is-white\">dutchpolitics<\/a>:<\/p>\n<blockquote>\n<p><strong>Why invest in The Netherlands? BECAUSE IT IS WHITE AND MALE, THAT\u2019S WHY!<\/strong><\/p>\n<p><a href=\"http:\/\/www.rijksoverheid.nl\/ministeries\/ez\">The Dutch Ministry of Economic Affairs<\/a> has commissioned <a href=\"http:\/\/www.moodfactory.com\/\">advertising agency Moodfactory <\/a>to produce a clip aimed at potential investors on the many benefits of investing in the country. Let\u2019s leave aside for a second the obvious blunder of calling the clip \u201cWhy Invest in Holland\u201d. Which Holland? North Holland or South Holland? Holland are just two provinces, after all. Shouldn\u2019t the Ministry be promoting The Netherlands as a whole? Somehow I believe that was the case but the ad agency might have chosen the pop culture route of calling the country \u201cHolland\u201d even though it is geographically incorrect.<\/p>\n<p>Anyways, watching the clip, here\u2019s the main apparent benefit of investing in The Netherlands: <strong>this is a male and white country<\/strong>. There are no people of color! Everyone is white as snow, Nordic looking and obviously <em>autochtoon<\/em>. Here\u2019s a break down of the people depicted in the ad:<\/p>\n<ul>\n<li>At 0:30: 2 white males riding a bicycle.<\/li>\n<li>At 0:53 Half frame with 8 white males in supposedly academic garb smiling and being well, <em>academic looking<\/em>.<\/li>\n<li>At 0:53 the other half frame with 5 white males and 2 white females<\/li>\n<li>At 1:10 a white, blond female that looks like model<\/li>\n<li>At 1:22 Half frame with a (very) blond female child<\/li>\n<li>At 1:22 Half frame with two male football players<\/li>\n<li>At 1:25\u00a01 white male and 1 white woman<\/li>\n<\/ul>\n<p>So, in a clip that lasts only 2:05 minutes, there are a total of 23 people depicted, all of them white. Of those 23, only 5 are women and one of them is a toddler. To break these numbers even further: only 21% of the people shown in the ad are women and nobody, not a single person belongs to a minority.<\/p>\n<p>At the end of the clip, a list of businesses that have already invested in The Netherlands is provided; I assume as an example of the type of company potential investors might find themselves associated with (by association, I mean, by transitive property, as in \u201cby being in good company\u201d). The listed businesses are: Nike, Samsung Electronics, Abbott Laboratories, Tata Consulting Services, Danone, Fedex, Cisco and Starbucks. Here\u2019s part of the problem: all of these companies promote diversity in the workplace as part of their mission statements. Each and every one of them has made statements about their commitment to a diverse workforce. A list of the statements:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.nikebiz.com\/careers\/diversity.html\">Nike<\/a><\/li>\n<li><a href=\"http:\/\/www.samsung.com\/us\/aboutsamsung\/sustainability\/integritymanagement\/download\/RespectingGlobalDiversity.pdf\">Samsung Electronics (PDF Report on their \u201cGlobal Diversity Program\u201d).<\/a><\/li>\n<li> <a href=\"http:\/\/www.abbott.com\/global\/url\/content\/en_US\/40.50.5:5\/general_content\/General_Content_00281.htm\">Abbott Laboratories<\/a> (of particular note, this part of their statement regarding diversity in the workplace: \u201c<em>Abbott\u2019s Executive Inclusion Council, led by our Chairman and CEO, monitors the hiring and advancement of women and minorities in management and supports programs that promote an inclusive work environment<\/em>\u201d).<\/li>\n<li> <a href=\"http:\/\/tata.co.in\/media\/articles\/inside.aspx?artid=TgaSaMKJZLA=\">Tata Consulting Services<\/a> (Incidentally, Tata prides itself in its prosperous Indian workforce, I wonder how they feel about their lack of institutional representation in this clip)<\/li>\n<li><a href=\"http:\/\/www.danone.com\/en\/careers\/commitment-towards-employees.html\">Danone<\/a><\/li>\n<li><a href=\"http:\/\/fedex.com\/us\/about\/responsibility\/diversity\/index.html\">Fedex<\/a><\/li>\n<li><a href=\"http:\/\/blogs.cisco.com\/news\/comments\/diversity_and_inclusion_in_the_workplace\/\">Cisco<\/a><\/li>\n<li><a href=\"http:\/\/www.starbucks.com\/about-us\/company-information\/diversity-at-starbucks\">Starbucks<\/a><\/li>\n<\/ul>\n<p>Naturally, this begs the question: how will these companies, who made public commitments to fostering a diverse workplace feel about being used as an example in one of the least diverse advertising campaigns possible?<\/p>\n<p>And last, but not least, another amusing fact: the lyrics of the song in the clip inform us that \u201c<em>this land is my land, this land is our land<\/em>\u201d. I guess the message is clear: this land belongs to white males and the rest of us can continue \u201cnot belonging\u201d, at least as far as Moodfactory and the Ministry of Economic Affairs go.<\/p>\n<\/blockquote>\n<div class=\"attribution\">(<span>Source:<\/span> <a href=\"https:\/\/player.vimeo.com\/\">https:\/\/player.vimeo.com\/<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>dutchpolitics: Why invest in The Netherlands? BECAUSE IT IS WHITE AND MALE, THAT\u2019S WHY! The Dutch Ministry of Economic Affairs has commissioned advertising agency Moodfactory to produce a clip aimed at potential investors on the many benefits of investing in the country. Let\u2019s leave aside for a second the obvious blunder of calling the clip &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":2152,"loftocean_coauthors":"","alpaca_post_content_reading_setting":"","alpaca_reading_speed_per_minute":0,"alpaca_reading_speed_unit":"","alpaca_single_post_template_layout":"","footnotes":""},"categories":[1],"tags":[651,1397,2040],"class_list":["post-5047","post","type-post","status-publish","format-video","hentry","category-uncategorized","tag-dutch-politics","tag-minister-of-economic-affairs","tag-the-netherlands","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>- The Research Papers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theresearchpapers.org\/archive\/dutchpolitics-why-invest-in-the-netherlands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- The Research Papers\" \/>\n<meta property=\"og:description\" content=\"dutchpolitics: Why invest in The Netherlands? 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