{"id":5880,"date":"2013-12-04T14:17:00","date_gmt":"2013-12-04T14:17:00","guid":{"rendered":"https:\/\/test.transversalmedia.eu\/dentons-memo-kinja-hoax-a-tale-of-two-side-of\/"},"modified":"2013-12-04T14:17:00","modified_gmt":"2013-12-04T14:17:00","slug":"dentons-memo-kinja-hoax-a-tale-of-two-side-of","status":"publish","type":"post","link":"https:\/\/theresearchpapers.org\/archive\/dentons-memo-kinja-hoax-a-tale-of-two-side-of\/","title":{"rendered":"Denton\u2019s memo; Kinja hoax: a tale of two side of the same coin"},"content":{"rendered":"<p>Today\u2019s Mediabistro newsletter featured two links that, even though they were presented as unrelated, made me chuckle while reading them after one another.<\/p>\n<p>On the one hand, there\u2019s <a href=\"http:\/\/jimromenesko.com\/2013\/12\/03\/gawker-boss-we-got-overtaken-by-buzzfeed-and-smarmy-upworthy-is-nipping-at-our-heels\/\">Nick Denton\u2019s internal memo<\/a> about Gawker Media\u2019s current market position. From the memo:<\/p>\n<blockquote>\n<p>The bad news\u2026 We got overtaken by Buzzfeed in November. They surged to 133m global uniques. Damn. That\u2019s impressive. And Upworthy \u2014 even smarmier than Buzzfeed \u2014 is nipping at our heels.[\u2026]<\/p>\n<p>The Gawker Media network ranks at 21 in the US as measured by Quantcast, the highest rank we\u2019ve seen. And this is cool: among mobile users, Gawker, Gizmodo, Deadspin, Lifehacker, Jezebel and Jalopnik were all among Quantcast\u2019s top 100 sites.<\/p>\n<\/blockquote>\n<p>And then this:<\/p>\n<blockquote>\n<p>Kinja \u2014 which enlists readers as contributors to listicles as well as other collaborative editorial projects \u2014 will take us the next level up.<\/p>\n<\/blockquote>\n<p>The other link in Mediabistro\u2019s newsletter was related to a hoax that spread like wildfire across the internet. <a href=\"http:\/\/www.mediaite.com\/online\/huffposts-gut-wrenching-poverty-editorial-that-went-viral-a-hoax\/\">\u201cRothman: HuffPost\u2019s Gut-Wrenching Poverty Editorial That Went Viral a Hoax\u201d<\/a>. The title of this piece is actually misleading. HuffPost only republished the \u201cpoverty editorial\u201d in question which, <a href=\"http:\/\/killermartinis.kinja.com\/why-i-make-terrible-decisions-or-poverty-thoughts-1450123558\">originally appeared<\/a> and was subsequently reshared on Kinja. From Kinja, it made its way to Jezebel\u2019s Groupthink and from there to Gawker\u2019s frontpage. The piece was eventually picked and republished by HuffPost and what started as a single post on a Kinja blog got the writer more than 60,000 dollars in donations.<\/p>\n<p>I do have to wonder what this \u201cnext level\u201d and &ldquo;collaborative editorial projects&rdquo; that Nick Denton have in mind for Kinja actually entail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s Mediabistro newsletter featured two links that, even though they were presented as unrelated, made me chuckle while reading them after one another. On the one hand, there\u2019s Nick Denton\u2019s internal memo about Gawker Media\u2019s current market position. From the memo: The bad news\u2026 We got overtaken by Buzzfeed in November. They surged to 133m &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":1329,"loftocean_coauthors":"","alpaca_post_content_reading_setting":"","alpaca_reading_speed_per_minute":0,"alpaca_reading_speed_unit":"","alpaca_single_post_template_layout":"","footnotes":""},"categories":[1],"tags":[843,1173,1361,1362,1501],"class_list":["post-5880","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gawker-media","tag-jezebel","tag-media","tag-media-analysis","tag-nick-denton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Denton\u2019s memo; Kinja hoax: a tale of two side of the same coin - The Research Papers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theresearchpapers.org\/archive\/dentons-memo-kinja-hoax-a-tale-of-two-side-of\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denton\u2019s memo; Kinja hoax: a tale of two side of the same coin - The Research Papers\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s Mediabistro newsletter featured two links that, even though they were presented as unrelated, made me chuckle while reading them after one another. 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