Gawker Media has more readers than the top-circulation U.S. magazines
Last week when Jezebel published the piece about selfies (a topic I won’t get to because more valuable opinions than mine have already been written), people took to Twitter to discuss the issue and further express their stance on selfies. Several former and current Jezebel contributors pointed out that we shouldn’t talk about “Jezebel” but its individual writers (the old “but we are not like that” applied to media analysis). Examples of this calls to engage only with the writer rather than with Jezebel as a whole can be found on this Storify here.
At the link above, a Washington Post analysis of page views and reach for American mainstream media. This volume is far from the implication that we should engage Jezebel in the same way we engage an independent collective blog where there is no editorial policy or corporate overview of the content. Given the volume of page views, you cannot get more mainstream than Gawker owned properties.
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