Charming Marketing Tactics

Courtesy of The Frisky, Ukrainian Mail Order Bride The Prize In New Zealand Radio Station Contest.

From the article:

Wash your eyes after reading this post: A New Zealand radio station is on blast from human rights groups, the international community, and the entire Ukraine  for announcing a “Win a Wife” contest on Valentine’s Day in which the winner is flown to Eastern Europe, with interpreters, of course, to meet the mail-order bride  of his dreams. The Rock FM — whose charming tagline is “Bands, Babes, Balls ‘n Bull” — will let the guy choose a woman from the database of Endless Love, an online “matchmaking” service between Ukrainian women and Kiwi men. After two teleconferences and as much instant messaging as they can handle — all translated for free, of course — they will then fly him from New Zealand to Ukraine on March 23 with a dozen roses, 12 nights of accommodation, and $2,000 spending money.

The agency that will provide the Ukrainian experience advertises its services with this tidbit of appreciation for “old fashioned values”:

” … genuine, loving, loyal, faithfull [sic] and stunningly beautiful women … waiting for you now in Ukraine. While western culture continues to erode the values that we once treasured, like husband, wife and family life, Ukraine women have never lost these values.

Apparently, the final five finalists have been chosen, amidst protests from human rights groups, feminist organizations and the Ukrainian community itself. And what a bunch of darlings they seem to be!

February 28th is the date the winner will be announced and if the Facebook group  dedicated to stopping the contest by putting pressure on the radio station’s advertisers is to be believed, it has already been narrowed down to five men. Well, there were five, supposedly, but one dropped out, one was already married, and one was wanted by the police. So, now there’s two.


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