First of all, I strongly object the use of “revolt” to describe the reaction of seeing a human body, no matter how the body looks.

But let’s for a second leave my semantic objections aside and focus on consistency here. If you describe a billboard with such strong language, would you use that same billboard, on your front page, to illustrate the story? Well, Jezebel does. I know they don’t do trigger warnings of any kind (by their own admission and standards), however, isn’t it somehow hypocritical to describe the ad in such strong terms and then go and use it to garner page views? Or is reader alienation a new journalistic tactic I wasn’t aware of?

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