I’ve been calling it corporativism (not to be confused with the encyclopedic definition of the word; mine doesn’t include one single positive quality). I suspect your thing and my thing are actually the same thing.
For the past decade and a half I have been making all my content available for free (and never behind a paywall) as an ongoing practice of ephemeral publishing. This site is no exception. If you wish to help offset my labor costs, you can donate on Paypal or you can subscribe to Patreon where I will not be putting my posts behind a lock but you'd be helping me continue making this work available for everyone. Thank you. Follow me on Twitter for new post updates.