owldeermaybenexttime replied to your photo: Would you like to take a manly man holiday? Yes? I…

You might have already read it, but Roland Barthes’s Mythologies has a really interesting chapter on the rhetoric of cleaning-product-adverts. I don’t know what it’s called in the English version, but in the French it’s ‘Saponides et détergents”.

YES! Actually it was this text what partially inspired my quest for the subject. Together with this ad where the father “inspects and disapproves” the daughter’s skirt.

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