s. e smith at Tiger Beatdown: It’s All For A Cause, You Know: Breast Cancer, Pinkwashing, and Objectification

realsesmith-deactivated20190307:

‘It’s all for a cause’ and ‘it’s for your own good’ are two claims that are often repeated to justify harmful actions. In ‘breast cancer awareness’ where such campaigns don’t appear to actively contribute to anything meaningful, it’s a slap in the face to people who dare to voice opposition to the framing or handling of such campaigns when they’re told that they should sit down and shut up. Despite valid concerns not just about how the campaigns are conducted, but what they actually do, they’re steamrollered by people who suggest they’re somehow pro-cancer if they have a problem with cause marketing and objectification that don’t appear, in any concrete way, to benefit the very cause under discussion. Does posting your bra colour contribute in some way to support for breast cancer prevention and treatment?