The result of this constitution of neoliberal feminism as “the neutral” or the default, has also led to a sense of “amplified agency”. We are told to “maximize our freedom”, we should “brand ourselves better”, we should “choose our choices” and demand a better distribution of the resources. In the process, we are left with a feminism that imposes on us the moral task of maximizing our own value. This is a feminism of the individual with an inflated sense of the self that is devoted to the creation and administration of individual business opportunities in detriment of systemic change or, at the very least, in detriment of an analytical approach that examines our individual relations as part of a whole and our interactions and participation in a system of inequalities we cannot escape.

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