When I was managing the Tumblr of Newsweek magazine, I had two goals,” told Mark Coatney , who has since been hired by Tumblr and became their “media evangelist.” “The first was to provide Newsweek, whose readers have an average of 57 years, to an audience who do not read.
In which something is lost, but much is gained, through Google Translate. (via markcoatney)
Sage advice.
(via theamericanscholar)
Bit patronising for our taste, but interesting…
(via guardiancomment)
FINALLY! Now we understand the Social Media strategy that led Newsweek to post stuff like this to “celebrate” International Women’s Day! See? it was just a way to attract a “younger” demographic!
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