As per Sitemeter’s stats, it looks like Jezebel is the Gawker Media site that took the biggest down hit in terms of page views. I have highlighted, in red, how the day of the new design roll out compares to the previous Mondays in a monthly span. What puzzles some analysts is that, usually, a new design triggers more page views as people tend to be curious of how the layouts and functionality look and feel. However, what it seems wasn’t taken into account in the case of Jezebel is the extent and involvement of the commenting community, which makes a great dent in page views.

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