Behaviors that didn’t exist before the internet

Today, let’s explore the “I don’t care about [insert whatever in the history of mankind]” pieces.

If you are young, do you remember your parents ever entering a shop and nonchalantly informing the sales person that “they didn’t care about the new product recently released”? Do you remember ever calling a bunch of random friends to announce that “you don’t care about a particular TV show”? Did you ever meet someone whose first interaction with you was to announce that “they do not care for the brand of jeans you are wearing”? Well, thanks to the internet, now you know plenty about issues people do not care about.

Because, you see, not caring about something is no longer enough. Now, you also get to tell everyone. And you can actually publish your lack of opinion and others will even read about it and comment how they do not care either. Just remember, no matter how trivial, your lack of opinion matters. And you too, can build an audience based on it.


For the past decade and a half I have been making all my content available for free (and never behind a paywall) as an ongoing practice of ephemeral publishing. This site is no exception. If you wish to help offset my labor costs, you can donate on Paypal or you can subscribe to Patreon where I will not be putting my posts behind a lock but you'd be helping me continue making this work available for everyone. Thank you.  Follow me on Twitter for new post updates.

Leave a Reply

Scroll to top
Close