Elite viewpoints dominate online content

My friend Negarra (of Her Brain’s Daily Churn), just brought this study to my attention: So much for digital democracy: New study finds elite viewpoints dominate online content.

From the link (emphasis mine):

Anyone with Internet access can generate online content and influence public opinion, according to popular belief. But a new study from the University of California, Berkeley, suggests that the social Web is becoming more of a playground for the affluent than a digital democracy.[…]The bulk of today’s blogs, websites and video-sharing sites represent the perspectives of college-educated, Web 2.0-savvy users, the study says.[…]

Schradie, a researcher at the campus’s Berkeley Center for New Media, analyzed data from more than 41,000 American adults surveyed between 2000 and 2008 in the Pew Internet and American Life Project. She found that college graduates are 1.5 times more likely to be bloggers than are high school graduates; twice as likely to post  photos and videos and three times more likely to post an online rating or comment.

Overall, the study found, less than 10 percent of the U.S. population is participating in most online production activities, and having a college degree is a greater predictor of who will generate publicly available online content than being young and white.

The results suggest that the digital divide for social media users is wider between the haves and have-nots than it is between young and old, and underscore growing concerns that the poor and working classes lack the resources to participate fully in civic life, much of which is now online.[…]

The working class is underrepresented on the Internet,” the study concludes. “Without their voices, their issues are ignored.”


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