There’s a new contest sponsored by the 3% Conference, Vitamin W Media, and Miss Representation aimed at rebranding feminism and offering a $2,000 prize to “make feminism relevant and meaningful to everyone.” Also launching this month is an outfit called We Are the XX, whose mission statement reads, in part, “We can’t run from the word ‘feminist’ but we can change what it looks and feels like to get on board with it.” These efforts at rebranding seem to come from a well-meaning place. But what does “rebranding"—or branding to begin with—mean for something that’s not a product, but a social movement?
What does rebranding mean for feminism? – Branch
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ETA: The link above seems to have been replaced by this one.
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