Yes, Disney Is Actually Attempting to Trademark “Dia de los Muertos"
From the article at Phoenix New Times:
In 10 applications filed May 1 through the U.S. Patent and Trademark Office, Disney Enterprises Inc. is attempting to trademark the phrase "Dia de los Muertos.”
If successful, the corporation would be able to go after individual companies who attempt to use “Dia de los Muertos” for profit in the areas of education and entertainment, goods and services, apparel, toys, and food items.
Aside from the obvious outrage that an American corporation would attempt to do this, I have to wonder if we are going to be inflicted with a “Princesa Muerta” as well.
UPDATE: Well, that was a quick backpedal. Yalí Noriega tells me on Twitter that last night, amidst the rightful anger that this trademark application generated, Disney withdrew the request.
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